Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 3 of 4
By Warren Brown
December 11, 1987
IF YOU WANT a car that makes you feel good the moment you sit in it and one that relieves the agony of its purchase, you want the 1988 Toyota Corolla GT-S sports coupe. Forget about Japan-bashing for a moment. Forget about foreigners "taking American
jobs." You're in the market for a new set of wheels, where politics takes a back seat to bucks. What matters here is driving off the dealer's lot with a machine that won't be back the same week for repairs. You can do that with a Corolla GT-S.
What's important is buyer confidence -- the feeling that the people who made the car really cared about their work. You get that feeling with the Corolla GT-S, and, oh, what a feeling it is! Yeah, I know. U.S. car quality has improved over the last
decade, and much of it is world class. But the exemplary quality of the test car invites more than a Japanese-American comparison. Europeans had better take note, too. The Corolla GT-S beats a lot of pricey British, French, German and Italian models
where it counts: It simply does a better job of taking care of the basics. Complaint: Inadequate rear cabin space for adult passengers. This is a common failing in two-plus-two (two seats up front, two in back) sports coupes. The Corolla GT-S offers
a bit more rear space than many of its competitors, but back-seat passengers still are forced to ride too close for comfort. Praise: It's an absolute pleasure to sit in a car where all of the seams are perfect, where all controls function exactly as
designed, and where nothing -- repeat, nothing -- rattles. The 1988 Corolla GT-S is a remake of the GT-S coupe Toyota introduced in the United States in 1985. The new car has a slightly longer wheelbase, a centerline distance of 95.7 inches
between the front and rear wheels; and it has a wider stance than previous models. Toyota has replaced the old rear-wheel-drive GT-S with a front-wheel-drive version for 1988, withno discernible loss in handling ability. In fact, handling has
improved. Also, the car's 1.6-liter, fuel-injected, 4-cylinder, 16-valve engine has been reworked to crank out a tad more horsepower -- 115 hp at 6,600 rpm versus 112 hp at the same engine speed in the 1987 model. Kudos to Toyota for making
the revisions without dropping a screw or bungling a lever. Head-turning quotient: Attractive, flippant without being adolescent. Ride, acceleration, handling: Terrific. Low-pressure gas shocks and McPherson struts front and rear help to produce
remarkably smooth small-car ride and precise handling. The Corolla GT-S reaches median highway speeds of 65 mph without whining. Sound system: AM/FM electronic stereo radio and cassette by Toyota. Excellent. Mileage: About 28 to the gallon
(13.2- gallon tank, estimated 360-mile range on usable volume), running driver only, heater on, mostly highways and back roads in Virginia and Maryland. Pric
e: $13,928, including $1,600 in options and $330 destination charge. Dealer's invoice on tested model (five-speed manual transmission) is $11,564. (Note: The appreciation of the Japanese yen has added an average $2,000 to the price of Japanese cars sold
in this country since September 1985. Considering that development, I would refuse to pay any additional dealer markup on the Corolla GT-S, regardless of its value.)