Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
July 27, 1992
This subcompact two-seat Toyota coupe came out in the 1985 model year to vie with the Pontiac Fiero for young people`s attention. MR2 not only looked good, the 1.6-liter, 16-valve, 4-cylinder enginedelivered surprising pep while barely sipping
fuel. And the sticker price was a mere $10,999. Fiero is gone, but MR2 lives, though sadly it is decked out in radicalgarb and carries a price tag young people no longer can handle unless theyopt for a 3- or 4-year-old model. The MR2
starts at $17,658, and the 1993 turbocharged model we tested was in an even more rarefied atmosphere at $21,218. Ouch! And it`s not price alone that brings on that exclamation. Toyotaboasts of a performance suspension, but the car we tested
provided a bumpy,rocky ride with lots of metallic pings when traveling over anything other thanflat surfaces. Another annoyance came from the removable, glass T-top panels, whichprovide open-air motoring. When left in, the glass didn`t have enough
tint to block glare. And with all the glass from the windshield and the T-tops, ittook a long time for the air conditioning to make a dent in the discomfort in the passenger cabin. Yet another gripe was that the boot surrounding the five-speed
gearshiftlever stood so tall that we typically grabbed a handful of it when reachingfor the lever. The MR2 looks good (though we still favor the squared-off rear end of the original `85 rather than the ``aero`` look of the `93); the 2-liter,
200-horsepower, turbocharged 4-cylinder engine doesn`t lack for power; and theaddition of driver-side air bag as standard and anti-lock brakes as optional($1,130) are pluses. But at nearly $22,000 ($26,000 with options on thetest car), the MR2 is in a
league most fans can`t play in. If they can, theyshouldn`t have to settle for the aggravations.