Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Cars.com Staff
January 11, 2013
The compact Prius c joined the Prius lineup in 2012 alongside the regular Prius, Prius Plug-In and Prius V. C stands for "city," and the car is a small, affordably priced hybrid that seats five and gets an EPA-estimated 53/46 mpg city/highway. The Prius c is a four-door hatchback that's available in four trim levels — One through Four. Competitors include the Honda Insight hybrid and high-mileage subcompacts like the Hyundai Accent, Ford Fiesta and Chevrolet Sonic.
New for 2013 Prius c Two and Three models add a black SofTex dashboard panel while the Four trim gains a SofTex-trimmed steering wheel. Exterior Despite being 19 inches shorter than the regular Prius, the Prius c still inherits traditional Prius design themes. The front end has familiar Prius-like headlamps and a big trapezoidal grille. From the side, the Prius c has the appearance of a traditional subcompact hatchback. Exterior features include:
Standard 15-inch steel wheels with covers; 15- or 16-inch alloy wheels optional
Available power tilt/sliding moonroof
Available push-button start
Available fog lights
Available heated power side mirrors
InteriorInside the Prius c cabin there's a surprising amount of room including 17.1 cubic feet of cargo space. The digital dashboard features a standard 3.5-inch customizable display that shows fuel economy, hybrid system operation and intuitive Eco Score/Eco Savings data. Interior features include:
Standard CD stereo with MP3 jack, iPod connectivity and Bluetooth streaming audio
Standard automatic air conditioning
Standard tilt/telescoping steering wheel with audio and climate controls
Available upgraded stereo with touch-screen navigation system and Entune entertainment system
Available heated front seats
Available 60/40-split folding backseat
Under the HoodThe Prius c features a 73-horsepower, 1.5-liter four-cylinder gas engine matched with a 60 hp electric motor. Mechanical features include:
Engine uses regular gas
Electrically assisted power steering
SafetyStandard safety features include:
Electronic stability system with traction control
People Who Viewed this Car Also Viewed
Select up to three models to compare with the 2013 Toyota Prius c.