This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Although Toyota’s hybrid-powered four-door, five-passenger sedan might look a little strange, it’s attracting more attention than expected — and not just from environmentally concerned drivers. The Prius is “a little more mainstream now,” says Don Esmond, vice president and general manager of the Toyota Division. “It wasn’t just launching a car, it was launching a new technology,” he said. In summer 2001, anyone seeking a Prius faced a three- to four-month waiting list. Read More
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