Although Toyota’s hybrid-powered four-door, five-passenger sedan might look a little strange, it’s attracting more attention than expected — and not just from environmentally concerned drivers. The Prius is “a little more mainstream now,” says Don Esmond, vice president and general manager of the Toyota Division. “It wasn’t just launching a car, it was launching a new technology,” he said. In summer 2001, anyone seeking a Prius faced a three- to four-month waiting list. Read More
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