Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Flammang
September 30, 2002
Posted on 9/30/02 Vehicle Overview Toyotas hybrid-powered four-door, five-passenger Prius sedan might look a little strange, but its been attracting more attention than expected and not just from environmentally concerned drivers. The high-tech, high-mileage sedan with its gasoline/electric powertrain is a little more mainstream now, says Don Esmond, vice president and general manager of the Toyota Division. It wasnt just launching a car, it was launching a new technology. The Prius availability has leveled off, but in the summer of 2001, people seeking a Prius faced a three- to four-month waiting list.
The Prius got some new factory options in the 2002 model year, which included a navigation system, side-impact airbags, cruise control and daytime running lights. Options also included a CD player and CD changer, a cargo net, carpeted floormats and wheel locks. Except for one new body color Blue Moon Pearl, which will replace Black nothing has changed for 2003.
If you find a Prius available at a dealership, expect to pay the sticker price. An eight-year/100,000-mile warranty covers the electric motor and gasoline engine. The Prius purchase price also includes three years of free maintenance.
More than 11,000 Prius sedans were sold between July 2000 and May 2001, which represents a sales figure that was on track for the planned production of 13,000 units per year. Toyota provided 300 of them to the state of New York in April 2001 as part of a program to cut emissions from city- and state-owned vehicles. But during all of 2001, only 6,254 models were sold, according to Automotive News.
Toyota was the second automaker to introduce a gasoline/electric hybrid car. It followed on the heels of the two-passenger Honda Insight. Honda is offering the Civic Hybrid, which is based on its popular five-passenger sedan, for the 2003 model year. Toyotas Prius is less conventional in appearance than the Civic Hybrid.
The Prius looks a lot like a conventional small car with a stubby profile, and its sloping hood gives it some visual kinship at least up front to the Toyota Echo. Measuring 169.6 inches long overall and 57.6 inches tall, the Prius is more than 6 inches longer and 1.8 inches lower than the Echo.
The Prius upright exterior styling provides ample headroom in the front and rear for taller passengers. Despite its stated five-passenger capacity, the backseat isnt really wide enough to comfortably accommodate three adults, which is a drawback thats common among small, four-door cars. The Prius cargo volume is 11.8 cubic feet, which is comparable to other small sedans. The rear seatback does not fold for extra space. Air conditioning, a cassette player, and power windows, door locks and mirrors are standard.
Under the Hood
Toyotas Prius differs from Hondas two-passenger Insight and five-passenger Civic Hybrid in that electric power is dominant in the Prius. An electric motor powers the Prius until it reaches about 12 mph. At that point, the 70-horsepower, 1.5-liter gasoline engine generally takes over and serves as the primary power source in a seamless transition. When necessary for passing, the electric motor kicks in to furnish additional propulsion power.
A continuously variable transmission sends power to the front wheels. It has an infinite number of ratios and operates somewhat like a dimmer switch instead of a three-way light switch. The gasoline engine turns itself off when the car stops and while it is coasting and braking. During that time, the engine serves as a generator to recharge the battery pack, so the car never requires overnight recharging like a fully electric vehicle would. The Prius earns a higher 52 mpg city mileage estimate than its 45 mpg highway rating from the Environmental Protection Agency. The Prius batteries are mounted behind the rear seat.
Antilock brakes are standard, and side-impact airbags are optional.
Life behind the wheel of the Prius isnt much different than driving any small sedan. Operating an automobile that consumes far less fuel than the norm can be satisfying in itself, but the Prius also scores high on more conventional attributes.
The cars acceleration is nothing to shout about, but the Prius is more than capable of keeping up with traffic both around town and on the expressway. The gasoline engine starts and stops so subtly that its presence or absence becomes almost unnoticed. The existence of two power sources when an extra burst of energy is needed makes passing and merging at least as confident as that in most small automobiles.
The Prius handling is on par with other subcompact models, and the ride is pleasing. Because the Prius is larger inside than some regular-engine rivals, it is more likely to be comfortable during lengthy travels.
One potential obstacle is fighting the urge to concentrate on the fuel-consumption display, which changes according to your driving pattern. Watching the display is fascinating, but its obviously not a good idea to divert your attention from the road while driving. Without focusing much attention on fuel consumption, you can be confident that the Prius gas mileage will be thrifty. It will be even more frugal in city driving than on long highway journeys, according to figures by the Environmental Protection Agency.