Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 3
By Cars.com Staff
July 1, 2006
Vehicle Overview When Toyota introduced its gasoline/electric hybrid Prius for 2001, the manufacturer became the second automaker to offer a hybrid-powered passenger car, following on the heels of the two-passenger Honda Insight. The current Prius debuted for 2004. For 2007, the car receives additional standard safety equipment, as well as an available Touring Edition.
From the start, the Prius differed from Honda's hybrids in that electric power was dominant in its powertrain. An electric motor can power the Prius until it reaches about 12 mph. At that point, the gasoline engine takes over in a virtually seamless transition. The electric motor kicks in when needed to furnish additional power. When the car is stopped or coasting, the gasoline engine can turn itself off. During that slowdown period, the battery pack recharges; the Prius never needs to be plugged in to a power source.
Exterior More aerodynamically styled than its predecessor, the current, second-generation Prius has a coefficient of drag of only 0.26, which makes it one of the most aerodynamic production vehicles available. The Prius has a 106.3-inch wheelbase, and its overall length is 175 inches. Front and rear lighting units have been revised for 2006.
Fifteen-inch alloy wheels are standard. Touring Editions upgrade to 16-inch wheels. They also receive a European-tuned suspension, xenon headlamps, a rear spoiler and fog lamps.
Interior Up to five people fit inside the Prius, and they're likely to enjoy more elbowroom than in the original model. Standard equipment includes electric-inverter automatic air conditioning, a CD stereo, and power windows, locks and mirrors. Options include leather seats, a rearview camera, keyless start and an upgraded stereo with a mini-jack port for connecting portable music players. Cargo volume totals 16.1 cubic feet.
Under the Hood The 1.5-liter four-cylinder gasoline engine develops 76 horsepower, and a 500-volt 50-kilowatt electric motor is installed. The hybrid powertrain teams with a continuously variable transmission.
Safety Antilock brakes, traction control, side-impact airbags for the front seats and two-row side curtain airbags are standard. An electronic stability system is optional.
Driving Impressions In performance, the latest Prius takes the lead over Honda's Civic Hybrid. Acceleration from a standstill and for passing and merging is enthusiastic, though it's weaker at higher speeds. Ride comfort is another bonus. Though occupants can feel rough spots — and hear them beneath the hatch lid when sitting in the backseat — they're largely subdued. The Touring Edition model hasn't been tested, so its road noise and comfort is unknown.
A solid bar across the back glass impairs rearward visibility. While the interior doesn't feel quite midsize in dimensions, and rear headroom is sparse, rear legroom is abundant. The seats are adequately comfortable, but they're positioned oddly. The cockpit comes across as modern but unfamiliar. Some controls — including the electronic gear selector, parking brake and start button — might confuse drivers at first.
Toyota says much of the Prius' braking is of the regenerative sort, without input from the friction-operated brake pads. This phenomenon is noticeable while driving, but it's not intrusive.