This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Dealer and CPO Incentives
Cars.com is not currently aware of any dealer rebates or certified pre-owned incentives for the 2010 Toyota Prius.
*Invoice prices are made available by Cars.com and are not dealer advertising. All prices are subject to regional variations. Prices last updated 9/23/10. Click here for more information.
