Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 2 of 2
By Cars.com Staff
July 15, 2012
Toyota calls its Prius an "Eco-Icon," and the latest generation should have plenty of available gadgets for technological and environmental die-hards. Among them are a solar-panel moonroof that powers modest air conditioning in hot parking lots and LED headlights that use less energy than conventional halogen lamps. The five-seat Prius competes with Honda's Insight hybrid, and indirectly against Volkswagen's Jetta TDI diesel.
The Prius v, Prius c and Prius Plug-In are covered in separate reports in the Cars.com Research section. New for 2013 A Special Edition version features a new Black Cherry Pearl exterior color, 17-inch alloy wheels and charcoal-colored seats with black accents and dark red stitching.
Exterior Exterior features include:
Standard 15-inch wheels; 17-inch wheels optional
Standard LED taillamps use less power
Available power tilt/sliding moonroof with solar-powered ventilation
Available dealer-installed Plus Performance Package with unique design cues and suspension revisions
Interior The dashboard has instruments mounted high atop the center portion, two glove compartments and a nublike shifter. The shifter itself sits close to knee level. The dash and doors have a matte-style finish, and the steering wheel has tilt and telescoping adjustments.
The steering wheel has touch-sensitive audio and climate controls, and the instrument display shows a replica of the actual controls when they're touched. Toyota calls it Touch Tracer, claiming it helps drivers keep their eyes on the road. Other information on the display includes fuel and energy consumption meters, as well as a depiction of power flow between the drivetrain's gasoline and electric components. Interior features include:
Standard fabric upholstery; leather optional
Optional heated front seats
Optional navigation system
Optional Entune multimedia system
Under the Hood The 1.8-liter four-cylinder engine in the Prius is augmented by a number of high-efficiency tricks — among them an electric water pump, exhaust gas recovery, an efficient automatic transmission and optimized regenerative braking. Coupled with an electric motor, the drivetrain makes a total 134 horsepower. Mechanical features include:
Can drive on electric-only power, gasoline power or a combination of the two
No need to plug car into a wall outlet
Electric motor draws power from a rear-mounted battery that recharges using braking friction
Four driving modes: regular Drive; Eco mode, which optimizes settings for better mileage; Power mode, which increases gas-pedal sensitivity for better acceleration; and EV-Drive mode, which attempts to stay in electric mode as long as possible, provided the battery has enough power.
Safety Safety features include:
Seven standard airbags, including a driver's knee airbag, front seat-mounted side-impact airbags, and front and rear side curtain airbags
Standard active head restraints for the front seats
Standard all-disc antilock brakes, traction control and an electronic stability system
Optional radar-based adaptive cruise control
Optional lane departure prevention system
Optional precollision system
Expert Reviews 2 of 2
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