Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Cars.com Staff
September 27, 2013
Toyota calls its Prius an "Eco-Icon," and the current generation offers plenty of available gadgets for technological and environmental die-hards. Among them are a solar-panel moonroof that provides modest air conditioning when the car is parked and LED headlights that use less energy than conventional halogen lamps. The Prius, a five-seat four-door hatchback, competes with Honda's Civic and Insight hybrids, the Ford C-Max and Volkswagen Jetta Hybrid.
The Prius v, Prius c, and Prius Plug-In are covered in separate reports in the Cars.com Research section.New for 2014 There are no significant changes.Exterior Highlights
15-inch alloy wheels; 17-inch wheels available
LED taillamps use less power
Available LED headlights
Available power tilt/sliding moonroof with solar-powered ventilation
Fabric upholstery; leather available
Touch-sensitive audio and climate controls on steering wheel
Two glove boxes
Available heated front seats
Available navigation system
Available Entune multimedia system
Under the Hood
1.8-liter gas four-cylinder engine, electric motor and nickel-metal hydride battery pack
Total system output of 134 horsepower
Continuously variable automatic transmission
Can drive on electric-only power, gasoline or combination of the two
Four driving modes: regular Drive, Eco, Power and EV-Drive
Seven standard airbags
Active head restraints for the front seats
All-disc antilock brakes
Electronic stability system
Available radar-based adaptive cruise control
Available lane departure prevention
Available Pre-Collision System with autonomous braking
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