Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Mike Levine
September 29, 2009
Vehicle Overview The Tacoma is available in three cab styles: Regular Cab, Access Cab and Double Cab. Regular and Access Cabs come with 6-foot beds, while the Double Cab can be had with either a 5- or 6-foot bed. Much of the Tacoma's appeal comes from its various special models and packages. The TRD Off-Road package is perhaps the most popular, with a combination of appearance and performance items. Included are progressive-rate front springs, Bilstein shocks, BFGoodrich Rugged Trail tires, 16-inch alloy wheels and TRD badging. The TRD Sport package offers a monochromatic appearance, street-tuned suspension and low-profile tires on 17-inch wheels. The X-Runner is the real street-performance star in the specialty group. It features a 4.0-liter V-6 engine, six-speed manual transmission, 18-inch wheels, improved steering response, Bridgestone Potenza tires and a lowered, specially tuned suspension. The X-Runner gets its name from a unique X-brace on the rear of the frame.
New for 2010 There are no significant changes for 2010.
Exterior The Tacoma really bulked up when it was redesigned for the 2005 model year. The wheel flares are more muscular, character lines are more pronounced and the grille is a little more menacing. The Double Cab looks particularly good, especially in four-wheel-drive trim. The X-Runner, however, doesn't have a lean, athletic look worthy of its performance; it's just too burly with all its extra bodywork.
115-volt power outlet in cargo bed on TRD packages
Dent-resistant composite inner liner in cargo bed
Skid plates on PreRunner models
Interior The Tacoma interior gets a higher grade than other compact trucks, with a simple but effective layout, supportive seats and attention-to-detail build quality. The rearview monitor system features a small camera in the tailgate handle and a 2.5-inch display mounted in the rearview mirror. Ceiling-mounted speakers are included in all of the five sound systems offered throughout the lineup. Premium JBL audio, available only in the Double Cab, offers a six-CD changer, Bluetooth, seven speakers (including a subwoofer) and XM Satellite Radio. Toyota doesn't offer leather seating in the Tacoma, but there is a sport fabric on the X-Runner that's also available on the Access Cab and Double Cab in four-wheel-drive or PreRunner configurations.
Tilt/telescoping steering wheel standard
All sound systems have an auxiliary jack for MP3 players
Power windows and locks standard on Access Cab, Double Cab
Leather-wrapped steering wheel standard on X-Runner
Under the Hood
159-horsepower, 2.7-liter four-cylinder engine with iron block/aluminum cylinder head, dual overhead camshafts and four valves per cylinder makes 180 pounds-feet of torque
236-hp, 4.0-liter V-6 with aluminum block/cylinder heads, dual overhead camshafts and four valves per cylinder makes 266 pounds-feet of torque
Five-speed manual or four-speed automatic for four-cylinder trucks
Six-speed manual or five-speed automatic for V-6 trucks
Standard automatic limited-slip differential
Safety Combined with sophisticated accident-avoidance technologies and standard side-impact and side curtain airbags, the Tacoma has more safety features than most compact pickups. Besides stability control, the Star Safety System includes antilock brakes with electronic brake-force distribution and brake assist, and traction control.
Driver, front-passenger active head restraints
Three-point seat belts in all seating positions
Of Interest to Truck Owners
Maximum gross vehicle weight rating: 5,450 pounds (Double Cab 4x4)
Maximum payload capacity: 1,570 pounds (PreRunner Regular Cab 4x2)
Maximum towing capacity: 6,500 pounds (Access Cab and Double Cab with V-6 Towing Prep Package)