Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 3
By Warren Brown
August 4, 1995
I DROVE the Energizer Bunny. Actually, it was the two-doorversion of the 1995 Toyota Tercel DX. The little car kept on going andgoing . . . I passed so many gasoline stations, I almost forgot why theywere needed.The Tercel was amazing. I filled up in
Northern Virginia, droveto New York City, put it in a garage, picked it up three days later andreturned via the New Jersey Turnpike, where I finally stopped at a gasstation somewhere near Exit 11.The Tercel's odometer said I traveled 330 miles between
fuelstops, and I still had a quarter of a tank left. That pleased me. Butwhat pleased me more was the cost of refueling -- eight dollars forenough regular unleaded to push the fuel-gauge needle back to full.I was ready to celebrate. I almost bought a
hamburger. But thegreasy smell emanating from the rest stop's fast-food eatery put an endto that notion. I mean, hey, buying gasoline is one thing; but paying toget gas is something else.Background: The Tercel was introduced in 1980 as the
CorollaTercel, an ugly scrap of a front-wheel-drive car with a 1.5-liter,four-cylinder engine. Its looks mirrored its function -- strictlymissionary, and short missions at that, unless you were into motorizedmasochism.The car was extensively remodeled
in 1983, 1987 and 1991 and1995.Apparently, the new Tercel's designers spent a lot of time inMercedes-Benz factories. The Tercel's rear end is an act of metallicplagiarism, a shameless copy of the rear ends of Mercedes-Benz C-classcars. But, hey, it
works. The Tercel isn't ugly anymore.More substantial changes include a more rigid Tercel body,dual-front air bags, improved side-impact crash protection (veryimportant for a small car such as this), an optional anti-lock brakingsystem for all four
wheels, a direct ignition system that eliminates theneed for a distributor (which helps to ease car maintenance costs), anda new four-cylinder, 16-valve, twin-cam engine.The engine is rated 93 horsepower at 5,400 rpm with a maximumtorque of 100
pound-feet at 4,400 rpm.The new Tercel is available in two body styles, two-door andfour-door, and two trim levels, standard and DX. A four-speed manualtransmission is standard for the standard two-door Tercel. A three-speedautomatic is optional for
this model. Advice: Get the four-speed manual.A five-speed manual transmission is standard for the two-doorand four-door DX Tercels. A four-speed automatic is optional for thesemodels. Advice: Either transmission is okay here. Depends on whether
youprefer to shift or be shiftless.Complaints: Toyota attempted to reduce the road noise in the newTercel by using asphalt sheeting, sound insulation and other vibrationdamping materials. But the road noise is still there, loud and clear.It's a
problem affecting practically all small economy cars. So far itappears to defy resolution.Praise: An overall excellently built small car. It's no wonderthat other automakers
are studying Toyota's assembly techniques in a bidto improve their own fit-and-finish quality. Everything on the Tercelfits perfectly. Bravo!Head-turning quotient: Here we go again: I'm a Mercedes-Benz,you're a Mercedes-Benz, we're all a
Mercedes-Benz.Ride, acceleration and handling: Excellent lane-changeacceleration. Excellent ride on smooth roads. You feel the bumps onbumpy roads. Handling is okay when driven with common sense. This is nota car you try to push into curves. Dry-road
braking is excellent.Wet-road braking, with or without the anti-lock braking system, remainssomething of an adventure in the Tercel.Mileage: Easily 35 mpg on the highway in the tested two-doorTercel DX. Fuel capacity is 11.9 gallons. Estimated
406-mile range onusable volume of regular unleaded, running with two occupants, airconditioner full blast and light cargo in the car's 9.3-cubic-foottrunk.Sound system: Optional four-speaker AM/FM stereo radio andcassette, Toyota Del
uxe ETR. Okay.Price: Base price on the tested two-door Tercel DX withfive-speed manual is $11,248. Dealer's invoice on that base model is$10,325. Price as tested is $13,075, including $1,430 in options and a$397 destination charge.Purse-strings
note: "Economy" isn't what it used to be ($8,000or so). But the Tercel is a nice small car that's made well enough toqualify as a good value. Compare with Honda Civic, Ford Aspire, GeoMetro/Suzuki Swift, Suzuki Esteem, Subaru Impreza, Chrysler
EagleSummit/Mitsubishi Mirage, Mazda MX-3, and Hyundai Accent and Elantra.