Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Mike Levine
June 4, 2009
Vehicle Overview Toyota went for the jugular in the 2007 model year when it introduced the second-generation Tundra. It sported a powerful 5.7-liter V-8 engine and six-speed automatic, and all cab/bed configurations could be equipped to tow at least 10,000 pounds.
Today, the Tundra faces much stiffer competition from Chevrolet, Dodge, GMC and Ford half-ton pickups, all of which have been updated or revised with new powertrains and features in the past year.
The Tundra comes in two- or four-wheel drive, and in three cab styles: regular cab, Double Cab and CrewMax. The CrewMax is the largest cab in the half-ton segment since Chrysler discontinued the Mega Cab option for the Dodge Ram 1500 last year. The CrewMax comes only with a 5-foot, 6-inch bed, while other versions can be ordered with either a 6-foot, 6-inch bed, or an 8-foot cargo bed. Trim levels include Tundra, SR5 and Limited.
New for 2010 Toyota's new 310-horsepower, 4.6-liter i-Force V-8 makes 327 pounds-feet of torque. It's smaller than the 276-hp, 4.7-liter V-8 with 313 pounds-feet of torque that it replaces, but it's also stronger, lighter and more efficient. It's also about 100 pounds lighter than the 4.7-liter.
Tundra models are split into two classes: Tundra Grade and Limited Grade. Tundra Grade models sport a new two-bar front grille and revised taillamps, while Limited models wear a billet-style grille. A redesigned seven-pin towing hitch connector now sits above the hitch to help avoid damage and dirt. Also, a shelf to help organize storage space has been added to the lower glove box.
The new Tundra Grade Work Truck Package is aimed at commercial buyers. It's an entry-level model available in only regular or Double Cab configurations, with vinyl seating and rubber floors. It's priced up to $1,030 less than the truck's standard MSRP. At the high end of the spectrum is the new Platinum Package option for Limited Tundras equipped with the 5.7-liter V-8. It includes heated and ventilated seats, a sunroof and wood-grain trim.
Exterior Toyota made sure this Tundra wouldn't have sand kicked in its face by designing a big, brawny pickup that looks like it could bully any truck on the market — at least from the front. The massive grille, sculptured hood and husky bumper present an intimidating head-on view. From the side, the Tundra is rather conventional. A deck-rail adjustable tie-down system is available for all cargo beds.
Interior The Tundra's interior is designed to accommodate working people. The control knobs are easy to grip, even in work gloves, and the gauges are easy to read at a glance but placed at the end of long barrels in the dash. There are plenty of storage options, especially with a center console that can hold a laptop and hanging files. Even the regular cab Tundra has enough room behind the seats to hold five-gallon paint buckets. The seats are wide, supportive and comfortable. The new Platinum Package adds luxury touches that until now were only available in trucks like high-end Ford F-150s.
Under the Hood
236-hp, 4.0-liter V-6 with aluminum block and cylinder heads, dual overhead camshafts and four valves per cylinder, with 266 pounds-feet of torque
310-hp, 4.6-liter V-8 with aluminum block and two-alloy cylinder heads, dual overhead camshafts and four valves per cylinder, with 327 pounds-feet of torque
381-hp, 5.7-liter V-8 with aluminum block and cylinder heads, dual overhead camshafts and four valves per cylinder, with 401 pounds-feet of torque
Five-speed automatic transmission (standard with V-6)
Six-speed automatic (standard with 4.6-liter V-8 or 5.7-liter V-8)
Safety Toyota emphasizes safety with a suite of electronic braking technologies that help drivers avoid accidents. All are tied into the antilock braking system. They include traction control, brake assist and electronic stability control. Toyota also has electronic brake-force distribution, which adjusts braking pressure according to cargo load. The Tundra doesn't hold back on airbags, with side-impact airbags in front and side curtain airbags standard on all versions.
Front and rear sonar parking aids
Available backup camera
Three-point seat belts at all positions
Of Interest to Truck Owners
Maximum gross vehicle weight rating: 7,000-7,200 pounds (CrewMax 4x4)
Maximum payload capacity: 2,000 pounds (regular cab 4x2)
Maximum towing capacity: 10,800 pounds (regular cab 4x2)