Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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By Cars.com Staff
August 27, 2013
The Yaris is available in two- and four-door hatchback form and competes in a busy field of small cars that includes the Ford Fiesta, Hyundai Accent and Mazda2. New for 2014 All trim levels now have daytime running lights. There are no other significant changes. Exterior Highlights
Standard 15-inch wheels with covers; available 16-inch alloy wheels
Available fog lights and smoked headlamps (SE)
Available rear spoiler
Available power side mirrors
Folding backseat; available 60/40-split folding backseat
CD stereo with iPod connectivity and MP3 jack
Available power windows
Available cruise control
Available steering wheel audio controls
Under the Hood
106-horsepower, 1.5-liter four-cylinder engine
Engine uses regular gas
Five-speed manual transmission; available four-speed automatic
Sport-tuned suspension and steering on SE
Electronic stability system with traction control
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