Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 3
By Warren Brown
April 22, 1994
I WENT TO lunch and never came back. The day was too beautiful, the road too inviting; besides, I get paid to drive. The car was the 1994 Volkswagen Jetta III GLS sedan, a not-terribly swift thing. No matter, I wasn't rushing. Along Skyline Drive in
Virginia's Blue Ridge, the brilliance of spring could lift the most trodden spirits. At least, I thought so; the Jetta III GLS seemed to have other ideas. The car was a bit wheezy in the heights. I assumed it had a pollen allergy. But actually, the
Jetta III's Bosch Motronic engine management system was just trying to do its thing. It uses a microcomputer to monitor stuff such as altitude and temperature in a bid to increase fuel economy and reduce tailpipe emissions. Vehicle performance suffers a
tad in the process. But, what the heck -- a drive along the Blue Ridge Skyline would be meaningless if there were no trees. Background: Maybe Volkswagen won't disappear from the U.S. market after all. For a while, I had my doubts. The company seemed
to be working overtime on perfecting managerial incompetence -- misjudging the market; shutting down its manufacturing facility in Westmoreland, Pa., just when most of the world's major car makers began putting plants in the United States; and then, last
year, introducing the 1993 Jetta III so late on the East Coast that people here thought it was a 1994 model. But now that the 1994 models are out, it's easy to see the difference. For example, the new car generally is done right. Those dumb automatic
front-shoulder harnesses are gone. Sensible three-point, manually latching belts are in their place, along with standard dual-front air bags. Side-impact crash protection has been bolstered in the 1994 model, and more structural supports have been placed
under the dashboard to better control the force of destructive energy in a front-end crash. The new Jetta is bigger and prettier than the old boxier-than-thou models (dating to 1980), with more volume in the front cabin, more front headroom and more
rear legroom. The Jetta III comes three ways: base GL, the tested upscale GLS and the hot-rod GLX. Both the GL and GLS are equipped with standard two-liter, in-line four-cylinder engines rated 115 horsepower at 5,400 rpm. Maximum torque is 122
foot-pounds at 3,200 rpm. The GLX comes with Volkswagen's now-famous VR6 engine, rated 172 horsepower at 5,800 rpm with a maximum torque of 177 foot-pounds at 4,200 rpm. A five-speed manual transmission is standard in all three models. A four-speed
automatic is optional. Power front discs/rear drums serve as standard brakes on the GL and GLS. Anti-locks are optional on those models. Power four-wheel-disc, anti-lock brakes are standard on the GLX. Complaints: Wheezy high-altitude performance was
the biggest irritation. Also, there was no glove box in the model I drove. Other makers have been able to put in a passenger air bag without removing the gl
ove box. Praise: The front-wheel-drive, five-passenger Jetta III GLS is an overall excellent automobile -- strong, competent, practical, reliable and generally well-designed. Head-turning quotient: An attractive work of rounded edges, Teutonic
dignity without the arrogance. Ride, acceleration and handling: Triple aces in the lowlands; acceleration demerits in the highlands. Braking was very good. The test car had standard five-speed manual transmission and optional anti-lock brakes.
Mileage: About 27 miles per gallon (14.5-gallon tank, estimated 379-mile range on usable volume of regular unleaded), running mostly highway and Skyline Drive. Sound system: Volkswagen "Premium" system of eight-speaker, AM/FM stereo radio and
cassette. Very good. Price: Base price on the Jetta III GLS is $15,700. Dealer invoice on the base model is $14,251. Price as tested is $17,440, including $775 for anti-lock brakes, $575 for a power sunroof and a $390 dest
nation charge. Purse-strings note: A highly likable compact car surrounded by numerous competitors, such as the Oldsmobile Achieva, Mitsubishi Galant, Chrysler Stratus and Cirrus, Ford Contour and Mystique, the Toyota Camry.