Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Warren Brown
April 5, 1996
THERE WERE OTHER vehicles in the driveway -- bigger, faster and more expensive ones than the 1996 Volkswagen Jetta GLX. But I was in the mood for something light and spirited. Only the Jetta GLX qualified. The car was deep metallic blue with a
cream interior. It was an upscale thing. The seats were covered with leather, which made me laugh. Time was when Volkswagen meant cheap, as was the original VW Beetle -- a humped, putt-putt of a car for the intellectually rich and financially busted.
At least, that's the way it seemed. Most of my Beetle-bum friends were poets, students or non-tenured college professors. Anyway, the new Jetta GLX, even with its leather upholstery and other luxmobile appointments, seemed simple enough -- the perfect
car for a long run in Virginia's sun. I drove from Arlington to Norfolk via a zigzag route that took in parts of Charlottesville and brought me to Arlington again. I drove for the heck of it, just because the day was beautiful and the car was grand.
Background: I'm almost allergic to saying good things about Volkswagen, because Volkswagen once seemed allergic to product quality and durability. I've lost count of the readers and friends who've called to complain about failed clutches, wacky
electrical systems, rust, water leaks, failed fuel pumps and other maladies that have afflicted their various Volkswagen models over the years. As best I can remember, most of those complaints stemmed from experiences with Volkswagens built from about
1977 through 1989. After that, the grumbling seems to have quieted. I'd like to believe that higher VW quality lowered the complaint volume, but there's evidence to suggest that lower VW sales played a role, too. Though it once was the dominant import
nameplate in the United States, VW held a scant 0.46 percent of the U.S. auto market in 1995, compared with 7.5 percent for Toyota, identical 4.1 percent shares for Nissan and Honda, and 1.8 percent for Mitsubishi. VW's publicists frequently boast
that theirs is one of the highest U.S. market shares held by a European car company, and the numbers say that they are right. Mercedes-Benz had a lower 1995 market share (0.44 percent) than Volkswagen, as did Audi (0.12 percent), Jaguar (0.09 percent),
Porsche (0.05 percent) and Saab (0.19 percent). Volvo (0.95 percent) and BMW (0.61 percent) had the highest U.S.-share rankings among the Europeans. But the rub for VW is this: Its European rivals mostly are expensive, luxcar marketers, which
automatically assigns them to a tiny, exclusive buyer group. Volkswagen, as implied by its very name, is supposed to be a car for ordinary people. In the United States at least, these ordinary people much prefer to buy Toyota and Honda. Some
Volkswagen officials have conceded that they turned off the American buyer in the late '70s and throughout the '80s with poor quality and uninspired automotive design. But they say that those were mistakes of the past. T
he 1996 Jetta GLX (and the practically identical Passat), they say, represents the Volkswagen of the future. If so, it'll be a bright future indeed. As tested, the 1996 Jetta GLX is one of the best, most refined, front-wheel-drive family sedans
available. Let's forget the GLX's sports-car pretensions (it comes with a goofy rear air "spoiler" and no-go-in-snow low-aspect ratio tires). The value here is in the car's overall design and performance. In brief, the tiny-on-the-outside Jetta
GLX has more front leg room than the Toyota Camry and as much trunk space, 15 cubic feet, as several of its larger and more expensive competitors. It runs and handles with the finesse of a BMW 328i; and even in the snow with low-aspect ratio tires, it
does a heck of a lot better than the pricier Volvo 850 R, which is equipped with similar rubber. The standard engine for the new Jetta GLX is a 12-valve, double-overhead cam, water-cooled 2.8-liter V6 (which VW calls the VR6) rated 172 horsep
wer at 5,800 rpm with max torque set at 173 pound-feet at 4,200 rpm. Standard brakes include ventilated front discs/solid rear discs with anti-lock backup. A five-speed manual transmission is standard. An electronically controlled four-speed
automatic is optional. And, ahem, yes, Volkswagen finally has installed two front air bags in its cars. Complaints: Personal pique: On manual shifters, I prefer to have the "reverse" gear located in the southeast corner, instead of in the northwest
corner, as it is in the Jetta GLX. Praise: Excellence in design and engineering. An extremely obedient car that does exactly what you want it to do when you want it to do it. Definitely fun to drive. With the lone exception of that dumb rear air
"spoiler," consistently good styling inside and out. (Do you hear that, Volvo?) Head-turning quotient: A simple, straightforward exterior that drew raves on the street. Ride, acceleration and handling: Triple aces. An ace-plus for acceleration,
0-to-60 mph in 7.5 seconds. Excellent braking. Mileage: About 23 miles per gallon (14.5-gallon tank, estimated 321-mile range on usable volume of recommended premium unleaded), running mostly highway and driver only with no cargo. Sound system:
Ten-speaker, AM/FM stereo radio and cassette by VW/Bose. Easily one of the best VW sound systems ever. System is also CD compatible. Price: Jetta GLX base price is $20,610. Dealer invoice on base model is $19,020. Price as tested is $22,900, including
$1,815 in options (power sunroof, leather seats, heated front seats and clear-coat metallic paint) and a $475 destination charge. Purse-strings note: Competitively priced with other high-content, compact family sedans. Compare with Toyota Camry LE,
Nissan Maxima SE, Honda Accord EX with V6, Oldsmobile LSS sedan, Mercury Sable LS sedan, Chrysler Concorde, Mazda 626, Audi A4 and, yeah, BMW's 328i sedan.