Names Matthew Gold as Chief Strategy Officer

Leading two-sided digital automotive marketplace™ (NYSE: CARS) announces the appointment of Matthew Gold as Chief Strategy Officer. With proven experience across strategy development, technology and consulting, he is responsible for evolving and expanding the company’s long-term growth strategy and creating strategic alignment across all brands. Gold also leads the company’s new business development efforts.

“Matthew is a proven strategist and important addition to the leadership team. Over the past year, our company has grown from – the online automotive marketplace – to an enterprise of brands offering digital solutions focused on driving the future of automotive retail for consumers and our partners,” said Alex Vetter, CEO of “He brings a data-driven approach to strategic planning and execution that will help define and accelerate new growth opportunities across our business and brands.” 

Gold joins from Alphabet where he developed strategies and partnerships based on insights and traffic from over a billion users. Most recently, he served as Head of Strategy and Operations for Emerging Market Product Partnerships at YouTube, helping drive growth of YouTube viewership in new markets. He started his career as a consultant at McKinsey & Company where he provided counsel to senior executives on strategic growth and operations challenges. 

“I see tremendous opportunity in the business,” said Gold. “I am excited to be back in Chicago and to work closely with the CARS team to help move the business forward on multiple fronts.”

Gold earned his Bachelor of Arts degree from Princeton University and his JD and MBA from Northwestern University. He joined in July and reports to Vetter.