CAFE Casualty: Chrysler Axes Imperial Plans

By David Thomas  on July 18, 2007

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Normally we’d lament the loss of a future rear-wheel-drive, large-engine sedan, but in the case of the Chrysler Imperial we’re not so sad to hear it won’t make it to production. Chrysler is saying that with new federal guidelines demanding much higher fuel economy than we have today, the thirsty Imperial won’t fit into its lineup.

Since the Imperial is one of the ugliest and least-practical Chrysler concepts we’ve seen in a while, we’re definitely not losing any sleep here. The company also says its next-generation RWD platform that underpins the new Dodge Challenger and future Charger and Chrysler 300 is still a go.

A Chrysler executive said it would’ve been “irresponsible” to bring the Imperial to market. Whatever the reason, we think the company is better off.

Chrysler Scraps Imperial Plans (Detroit Free Press)

Related
2006 Detroit Auto Show: Chrysler Imperial Concept (Cars.com)
Just a Bill: Senate to Raise Fuel Efficiency to 35 mpg (KickingTires)

Chrysler Concept Cars


Managing Editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon.  Email David