Buick Bringing Riviera Concept to Detroit

By Jim Mateja  on December 14, 2007

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Buick will use the Detroit auto show in January as the stage for the U.S. debut of its Riviera gull-wing coupe concept, first unveiled in China earlier this year.

Buick says the Riviera, which borrows styling cues from the popular Buick Velite convertible concept of a few years ago, shows the styling direction Buick will take in its future cars, starting with the next-generation Buick LaCrosse, which Buick says is "coming soon."

The Riviera concept will move from the Detroit show to the Chicago Auto Show in February. Buick says it has no plans to produce a Riviera, which borrows a popular name from the past. The concept’s U.S. auto show circuit travels, however, could certainly influence a favorable verdict, especially if show-goers give it an enthusiastic thumbs-up.



Buick 2008 Detroit Auto Show