Indian Company Bringing Diesel Hybrid Pickup to U.S.

Mahindra, an Indian automaker, is planning a U.S. invasion in 2009 led by a diesel-powered midsize pickup about the size of a Toyota Tacoma. The company is already planning a dealer network of roughly 300 by 2010, with a few dozen stand-alone stores to sell the truck. It’ll also be made in the U.S., possibly at a plant in Ohio.

After the diesel goes on sale in 2009, a hybrid version will go on sale in 2010. The regular diesel will get an estimated 30-35 mpg with a 2,600-pound payload and 7.5-foot bed.

The truck won’t be “Chinese junk,” according to an executive close to the deal. It will have an interior designed for American tastes and a price tag starting around $22,000.

We’re not sure if there’s a giant consumer market for such a truck, or even for a hybrid version, but small-business owners might be more than enough of a segment for Mahindra to prosper in the U.S.

Mahindra Promises Diesel Hybrid Pickup by 2010 (

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