Releasing incentives on a brand-new model could be considered an admission of market failure. No automaker wants to do it, but sometimes it makes sense to help spur sales. A quick glance at Dodge's incentives page reveals the ugly truth: It's kicked off the 2009 incentive season with $1,000 cash back on the Journey, its first three-row crossover.
This is usually the time when we'd mock an automaker for producing a dud, thus forcing itself to roll out incentives on a 2009 model in March 2008, but perhaps some of the blame belongs to the down economy. We’ve seen cash back on brand-new models before, but it never makes the automaker look good.