By David Thomas on September 9, 2009
We’ve seen a lot of bizarre sales tactics over the past few years, but the new GM is going somewhere none have tread before. Starting Sunday, the company will offer a 60-day, no-questions-asked, money-back guarantee on all new Buick, Cadillac, Chevy and GMC vehicles.
One television ad that will begin airing Sunday during NFL games will feature new GM Chairman Ed Whitacre, formerly AT&T CEO who was appointed to the GM post by the government. It seems he needed to be convinced about GM products, too, and thinks the offer will resonate with reluctant shoppers.
The program will run through November and does have a number of conditions, as you’d expect. We list a few of them below. More information will be posted on this GM site on Sunday.
Managing Editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David