2010 Hyundai Tucson Ads Offer Straight Talk

I complain often about how car companies try too hard with television commercials. They pit trucks against explosions, show minivans as objects of lust and try to sell family cars to hip, urban singles. I just don’t get it.

That’s why when I saw the new commercial for Hyundai’s redesigned Tucson compact crossover, I was surprised. The commercial shows the car driving on the road. That’s it, just the car. No gimmicks, no woman talking seductively from behind the wheel. Just a car driving. The voiceover hammers home that it’s all-new, in fact, “new new.” To me, this is something buyers want to know, and finally there’s a commercial addressing it.

Plus, Hyundai doesn’t list the bare bones starting price of $18,995, either. It lists a “well-equipped” one for $21,695. Usually, car companies have a low base price strictly for advertising purposes.

A second Tucson commercial can be found below, but it doesn’t resonate as much as the first one I saw. Let us know what you think in the comments below.