1. Audi: Green Police
The whole premise of overanxious greenies policing our bad environmental habits was exceptionally well done. Showing off the Audi A3 TDI at the end seemed like an afterthought, though, and it didn’t even list the car’s mileage. It’s 30/42 mpg city/highway in case you’re wondering.
Why is it our top ad? It’s the only one we heard people pointing to as a standout for the entire night’s commercial lineup.
2. Hyundai: 10 Years Strong
In probably his best acting role since “There’s Something About Mary,” Brett Favre from 10 years in the future really resonated with football fans and was a unique way to illustrate Hyundai’s 10-year warranty.
3. Kia: Childhood Friends
It’s likely only parents will recognize some of the characters in Kia’s Sorento spot, but overall the concept still worked for everyone, and it showed off the crossover at the same time. Who would have thought, show the car for more than the last two seconds.
4. VW: PunchDub
The setup of the classic punch bug game, now punch dub, wasn’t established right away, but even we have to admit the final punchline – pun intended – with Stevie Wonder and Tracy Morgan was pretty funny.
5. Dodge Charger: Man's Last Stand
There’s no doubt that men are likely the target market for the Dodge Charger, especially the Hemi-powered R/T in this ad. But we didn’t know these manly men had been completely emasculated at home. This followed a slightly more sophisticated ad by Dove in somewhat the same vein. But the end of the Dodge ad had more impact, and at least one female staffer thought it was a terrific ad. Another wondered, “Does that mean all Dodge Charger owners overcompensating?”
6. Hyundai: Painted Sonata
Yes, this ad was pretty boring. Yes, associating the name Sonata with classical music is kind of lame. But the red Sonata is a good-looking sedan, and the rest of our choices were pretty forgettable.
7. Bridgestone: Whale of a Tale
Watching the trio of men racing with a killer whale sticking out the back of the truck was funny, and showing how much good tires matter was done well. The line about the bachelor party fell pretty flat, though.
8. Hyundai: Body Pass
How many Hyundai ads were there? A lot. This one tried to highlight the improved quality of the brand’s cars, but was all around a dud.
9. Bridgestone: Your Tires or Your Life
While some ads tried to paint men as inadequate in some ways, this Bridgestone ad was aimed at men who clearly find it OK to devalue their better halves. And even if you come from that mind-set, it still wasn’t funny.
10. Honda Crosstour: Pixalated Squirrel
The graphics and concept were pretty slick, but we had to ask around the office for a 10th car commercial to round out this list, and no one remembered the Crosstour was even highlighted.