As U.S. laws for the average fleet fuel economy take hold, Ford plans to respond by introducing new electric and hybrid models that will constitute at least 10% of the cars it sells and hopefully as much as 25% by 2020, Nancy Gioia, Ford’s director of global electrification, told BusinessWeek.
Hybrid models such as the award-winning Fusion Hybrid and Escape Hybrid will continue to dominate the mix, but Ford also showed off the all-electric Transit Connect and plans to build an electric Focus.
Oddly enough, the biggest competitor to Ford’s hybrid and electric vehicles will simply be improvements to traditional internal-combustion engines, Gioia said. Ford’s direct-injection engines have shown fuel economy improvements of up to 20%.
Gioia also cited the most familiar obstacles to widespread vehicle electrification: plug-in infrastructure, range anxiety and battery cost.