By Stephen Markley on June 10, 2010
“Audi Fan” from the mid-Atlantic coast just moved up from an Audi A6 to a 2010 Audi A8, and he’s a big fan. He also did his fair share of research before going ahead with his purchase, and that depth of knowledge is reflected in his review. Both the BMW 7 Series and Mercedes-Benz S-Class came under his scrutiny, but the A8 eventually won out. Read his full review to find out why, and then be sure to submit your own review here.
“Motor Trend and other auto rags have consistently rated the A8 above the BMW 7 Series and just below the Mercedes S-Class. I am partial to Audis because I think they have a unique look, and I believe they are the up-and-coming luxury brand. To me, the S-Class seems designed for the over-50 crowd, and the BMW is a little too viva Las Vegas for my taste. The Bimmer has better acceleration and torque but is not refined, and it really doesn't feel like a luxury car should. The Audi has less power, but the transmission is so much smoother and refined then the BMW. I don't feel the A8 is underpowered in any way; I find it fairly sporty on the rare occasions I can open it up a bit.
“Let’s be clear: this is a luxury sedan, not a sports car. I really like the ability to adjust the suspension on the MMI interface. This allows the driver to tighten or loosen the suspension and raise or lower the car based on driving conditions. Even though the interior is largely unchanged from 2004, it’s hard to improve perfection. Bottom line for me was the 2010 A8 was about $10 to $15K less than a comparable 7 Series and about $20K less than an S-Class. For me, going with the Audi was an easy choice, and I am very pleased with my decision.”