“This is my second Audi. I upgraded from an A6, and the difference between the A6 to the A8 is substantial. I always questioned the justification of the price jump, but there really is no comparison between the two vehicles. The A8 is actually built on virtually the same platform as the Bentley Flying Spur and Continental. I did a lot of research before I bought my A8, and I feel very good about this car.
“Motor Trend and other auto rags have consistently rated the A8 above the BMW 7 Series and just below the Mercedes S-Class. I am partial to Audis because I think they have a unique look, and I believe they are the up-and-coming luxury brand. To me, the S-Class seems designed for the over-50 crowd, and the BMW is a little too viva Las Vegas for my taste. The Bimmer has better acceleration and torque but is not refined, and it really doesn't feel like a luxury car should. The Audi has less power, but the transmission is so much smoother and refined then the BMW. I don't feel the A8 is underpowered in any way; I find it fairly sporty on the rare occasions I can open it up a bit.
“Let’s be clear: this is a luxury sedan, not a sports car. I really like the ability to adjust the suspension on the MMI interface. This allows the driver to tighten or loosen the suspension and raise or lower the car based on driving conditions. Even though the interior is largely unchanged from 2004, it’s hard to improve perfection. Bottom line for me was the 2010 A8 was about $10 to $15K less than a comparable 7 Series and about $20K less than an S-Class. For me, going with the Audi was an easy choice, and I am very pleased with my decision.”