Why the New Ford Ranger Isn't Coming to the U.S.

By Colin Bird  on September 20, 2010

As Ford prepares to take the wraps off its next-generation Ford Ranger on Oct. 15 in Australia, we finally know for sure it will not replace the current Ranger in the U.S.

Derrick Kuzak, Ford’s group vice president of global product development, says there are no plans for the new Ranger in the U.S. or Canada at this time. According to Ford, the reasoning is fairly rational: The model would overlap too much with the popular Ford F-Series in America. The F-150 will get a new array of engines for 2011.

The new Ranger will be about 90 percent the size of the F-150, and the new compact pickup could cannibalize sales from the full-size model, according to Kuzak. Kuzak also said the Ranger was mainly used as a cheap means of transportation in this country — the 2011 Ranger starts at $17,935 and gets 22/27 mpg city/highway. Models like the Ford Transit Connect, upcoming seven-passenger Ford C-Max and Ford F-150 with EcoBoost will fill those shopper needs, he said.

The new Ranger — codenamed T6 — is expected to be equipped with a 2.5-liter gasoline-powered four-cylinder and 2.2- and 3.2-liter diesel powetrains, with the possibility of a EcoBoost engine as well, according to our friends at PickupTrucks.com.

For more information on the new Ranger, check out PickupTrucks.com for comprehensive coverage.

Ford Previews All-New Global Ranger, but It's Not Coming to North America (PickupTrucks.com)


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