2012 Ford Focus Priced at $16,270

By Colin Bird  on October 1, 2010

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We still have until sometime this spring before the 2012 Ford Focus goes on sale, but today we received pricing information from the automaker, as well as information on an early adopter rebate program.

The base Focus S sedan starts at $16,270. It’s the least expensive Focus, with the line topping out at $22,765 for a Titanium hatchback. Arguably, the Focus’ nearest competitor is GM’s 2011 Chevrolet Cruze, which, once you add the destination fee, has the same starting price. Coincidence? Both are priced at the top end of the compact car segment, costing $1,000 more than a base Mazda3, Toyota Corolla or Honda Civic. The current 2011 Focus starts at $16,290 but usually comes attached with incentives.

The Focus sedan comes in S, SE, SEL and Titanium trims. The five-door hatchback comes in the same trims excluding the base S trim.

The Focus comes with a 155-horsepower, 2.0-liter four-cylinder engine with variable valve timing and direct injection. The base S sedan is equipped with 15-inch steel wheels, integrated blind spot mirrors, rear blind spot mirrors, fold-flat rear bench seat, air conditioning, electronic stability control, antilock brakes and power windows, locks and mirrors. The Cruze comes with pretty much the same setup; its base engine is less powerful, but the manual transmission has one more gear than the Ford’s five-speed. The Cruze has 10 airbags, something the Focus can’t beat.

Ford is offering a $500 rebate for the 2012 Focus (excluding the S trim) for early adopters who order a Focus before the end of February.

Complete prices for the sedan and hatchback models are below.

2012 Ford Focus sedan

S: $16,270

  • 2.0-liter Ti-VCT GDI four-cylinder engine 
  • Five-speed manual transmission 
  • Front disc/rear drum brakes with antilock brakes  
  • 15-inch steel wheels with silver-painted covers  
  • Black exterior door handles and mirrors 
  • Integrated blind spot mirrors 
  • Rear bench seat with tip-fold-flat feature  
  • AM/FM stereo/single-CD player with four speakers 
  • Tilt/telescoping steering wheel 
  • Manual air conditioning 
  • Power front windows with driver one-touch down  
  • Optional six-speed dual-clutch automatic transmission 

SE: $17,270

  • Five-speed manual transmission  
  • 16-inch steel wheels with silver-painted wheel covers  
  • Body-colored exterior door handles and mirrors 
  • Fog lamps with chrome surrounds 
  • Automatic headlamps 
  • MyKey owner controls feature 
  • Front and rear floormats 
  • Steering wheel with secondary audio controls  
  • Power front and rear windows with driver one-touch down  
  • SE Convenience Package: cruise control, map lights, perimeter alarm ($345)  
  • MyFord and Sync Package: $735 
  • Optional Super Fuel Economy Package  
  • Optional six-speed dual-clutch automatic transmission 

SEL: $20,270

  • Six-speed dual-clutch automatic transmission 
  • Four-wheel-disc brakes 
  • 16-inch painted aluminum wheels 
  • Piano Black grille 
  • Chrome belt line 
  • Body-colored exterior mirrors with integrated turn-signal indicators  
  • Six-speaker audio system 
  • MyFord driver connect technology  
  • Sync voice-activated communications and entertainment system  
  • Interior ambient lighting  
  • Leather-wrapped steering wheel with cruise and secondary audio controls  
  • Dual-zone electronic automatic temperature control  
  • 60/40-split rear seats with tip-fold-flat feature  
  • Power front and rear windows with one-touch up/down on all windows  
  • Universal garage door opener 
  • Perimeter alarm 
  • MyFord Touch and Sony package: $995  
  • SEL Premium Package: rain-sensing wipers, leather-trimmed seats, 17-inch aluminum wheels, reverse sensing system, auto-dimming rearview mirror ($1,395)  
  • Optional Parking Technology Package 

Titanium: $22,270

  • 17-inch sport aluminum wheels 
  • Rear spoiler 
  • Piano Black fog lamp surrounds with chrome accents 
  • Black headlamp surrounds 
  • Sport-tuned suspension  
  • Intelligent Access with push-button start 
  • MyFord Touch with 8-inch touch-screen 
  • Sirius Satellite Radio 
  • Sony audio system with 10 speakers including subwoofer  
  • HD Radio with iTunes tagging feature 
  • Sport seats 

2012 Ford Focus five-door hatchback

SE: $18,065

  • Five-speed manual transmission 
  • 16-inch steel wheels with silver-painted wheel covers 
  • Body-colored exterior door handles and mirrors 
  • Fog lamps with chrome surrounds 
  • Automatic headlamps 
  • MyKey owner controls feature 
  • Front and rear floormats 
  • Steering wheel with secondary audio controls 
  • Power front and rear windows with driver one-touch down 
  • Body-colored rear spoiler 
  • Rear windshield wiper 
  • Removable cargo-area package tray 
  • 60/40-split rear seats with tip-fold-flat feature 
  • SE Convenience Package: cruise control, map lights, perimeter alarm ($345) 
  • MyFord & Sync Package: $735 
  • Optional six-speed dual-clutch automatic transmission 

 SEL: $21,065

  • Six-speed dual-clutch automatic transmission 
  • Four-wheel-disc brakes 
  • 16-inch painted aluminum wheels 
  • Piano Black grille 
  • Chrome belt line 
  • Body-colored exterior mirrors with integrated turn-signal indicators  
  • Six-speaker audio system 
  • MyFord driver connect technology  
  • Sync voice-activated communications and entertainment system  
  • Interior ambient lighting  
  • Leather-wrapped steering wheel with cruise and secondary audio controls  
  • Dual-zone electronic automatic temperature control • 60/40-split rear seats with tip-fold-flat feature  
  • Power front and rear windows with one-touch up/down on all windows  
  • Universal garage door opener 
  • Perimeter alarm 
  • MyFord Touch and Sony package: $995  
  • SEL Premium Package: rain-sensing wipers, leather-trimmed seats, 17-inch aluminum wheels, reverse sensing system, auto-dimming rearview mirror ($1,395)  
  • Optional Parking Technology Package 

Titanium: $22,765

  • 17-inch sport aluminum wheels  
  • Piano Black fog lamp surrounds with chrome accents 
  • Black headlamp surrounds 
  • Sport-tuned suspension 
  • Intelligent Access with push-button start 
  • MyFord Touch with 8-inch touch-screen 
  • Sirius Satellite Radio 
  • Sony audio system with 10 speakers including subwoofer  
  • HD Radio with iTunes tagging feature 
  • Sport seats 
  • MyFord Touch and Sony package: $995  
  • Premium Package: rain-sensing wipers, leather-trimmed seats, 17-inch aluminum wheels, reverse sensing system, auto-dimming rearview mirror ($1,395)  
  • Optional Parking Technology Package 
  • Optional Titanium Handling Package 

Prices do not include a $725 destination fee.

Ford Focus Ford Incentives