Winter is technically two-thirds over, though it might be hard to imagine right now with the freezing rain, snow and cold winds pummeling large swaths of the country. If you’re thinking about capitalizing on those breezy, sun-drenched months with a new convertible, now is the time to buy.
Historically, November, December, January and February are the best months to buy a convertible because the models languish on dealer lots with many big cash, financing and lease incentives. Right now, the average 2011 convertible stays parked at the showroom for 52 days. The average for all vehicles is 40 days.
Vehicles like the 2011 Volvo C70, Mitsubishi Eclipse Spyder and BMW Z4 should have greater flexibility in pricing since they’re the slowest-moving models currently. The Audi TT, Nissan 370Z and Infiniti G37 may be harder to come by, averaging less than two weeks before finding a buyer — even in the winter.
Below is a comprehensive list of all ongoing national incentive programs. The best deals are obviously on the remaining 2010 models and outgoing models, which have since been redesigned for the latest model year. Even if there isn’t a nationwide incentive program for the convertible you’re looking for, you should have wiggle room to haggle with your dealership, especially in Snowbelt states. The difference between the invoice price (wholesale) and the MSRP (retail) can be wide on some convertible models. For instance, there’s a $7,000 margin on the Mercedes-Benz SL-Class. That’s a good starting place for negotiations.
Not Yet on Sale
*financing at 60 month rate, unless otherwise stated. Expiration dates for incentives vary, check the manufacturer website