After a car has been on sale for a month or two, its inventories build and it generally takes longer to sell. That happened to last month’s No. 1, the redesigned Dodge Durango. That new model still made February’s list of Movers, but the No. 1 in February, the BMW X3, moved up from the No. 2 spot last month.
Like the Durango, the X3 was redesigned from the ground up. Unlike the Durango, BMW is aggressively trying to get potential owners to custom order their X3s using a system we detailed before. This new tactic could keep the X3 high atop this list in the future.
One surprise drop-off was the new Kia Optima. It might not have made it into the top list, but at 24 days to sell from the time it arrives at dealers until it goes home with an owner, it far outpaced the average of 47 days in February.
Our full lists, including our picks for potential good buys and our methodology, are below.
Losers: February 2011
About the Lists
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other websites. We're now focusing on only 2011 and 2012 model years.
For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to reflect 2011 models that may have the greatest incentives.