By Jennifer Geiger on January 9, 2012
If you’re under 30, Chevy wants to hear from you. According to U.S. census data, consumers younger than 30 represent 40% of today’s car-buying population. According to Chevrolet, the automaker talked to you before it created two concept cars unveiled at the Detroit auto show, using your feedback about styling, functionality and fuel efficiency.
What do you want? Sedan-like room from a four-passenger coupe, interior connectivity with Bluetooth and WiFi and a low-$20,000 price tag.The Code 130R Concept is an aggressive-looking, rear-wheel-drive four-passenger coupe with throwback Chevy styling. The metallic red compact rides on matte gold wheels and features iconic Chevy styling cues like fender flares and a crossflag emblem.
It’s all modern under the hood, however. Chevy paired a turbocharged engine with GM’s eAssist start-stop mild-hybrid functionality, blending turbo performance and start-stop fuel efficiency. The concept uses a version of the Cruze Eco’s engine, the 1.4-liter turbo Ecotec. Chevy estimates it would make about 150 horsepower.
Inside, the car is connected with WiFi, smartphone integration with Chevrolet MyLink and a head-up display. No word on production plans or pricing.
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Assistant Managing Editor Jennifer Geiger is a reviewer, car-seat technician and mom of three. She wears a lot of hats, many of them while driving a minivan. Email Jennifer