By Kelsey Mays on June 21, 2012
First, Porsche delayed its plans to slot an entry-level sports car below the $49,500 Boxster — something that might compete with the likes of a Subaru BRZ. Now the automaker's head of sales and marketing told Automotive News that an entry-level sports car "currently doesn't fit our brand." Porsche wants to increase sales without diluting its exclusivity, and it aims to hit 200,000 global sales by 2018 with models like the forthcoming Macan small SUV, but not a sports car that slots alongside it. Last year, Automotive News says the brand sold 117,000 cars worldwide, with 29,023 in the U.S. Porsche's U.S. sales are up 4% through May.
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Senior Consumer Affairs Editor Kelsey Mays likes quality, reliability, safety and practicality. But he also likes a fair price. Email Kelsey