By Kelsey Mays on June 27, 2012
Ford hopes its marketing efforts can lift the 2013 Fusion above the noise of four other redesigned family cars, and its tool is Ryan Seacrest. (Pun totally intended.) The 37-year-old "American Idol" host will headline a campaign dubbed "Random Acts of Fusion." Ford described the campaign as a "unique transmedia marketing initiative." Marketing chief Jim Farley said in a statement to expect "social media, entertainment and unexpected consumer experiences" throughout the campaign. Watch Seacrest wax poetic about the Fusion on the sedan's Facebook page, and stay tuned for more, uh, transmedia initiatives leading up to the car hitting showrooms this fall.
In other news:
Senior Consumer Affairs Editor Kelsey Mays likes quality, reliability, safety and practicality. But he also likes a fair price. Email Kelsey