Ford's taking aim at the Toyota Prius v with the launch of its own hybrid wagon, the 2013 C-Max. The automaker says it'll get 47 mpg in the city — besting the Prius v by 3 mpg. Toyota's hybrid is EPA-rated at 44/40 mpg city/highway.
The C-Max is Ford's first dedicated hybrid; it uses a 2.0-liter four-cylinder engine and a lithium-ion battery-powered motor for a total of 141 horsepower. It comes as Ford phases out its Escape Hybrid after the 2012 model year, which was EPA-rated at just 34/31 mpg.
Though the C-Max offers a little less cargo room — 24.5 cubic feet behind the rear seats compared to the Prius v's 34.3 cubic feet — it look like it’ll be a little cheaper at the pump and at the dealership. The 2012 Toyota Prius v starts at $27,310, including a $760 destination charge. The C-Max will start at $25,995 when it goes on sale this fall; Ford has not yet confirmed its destination charge.