By Kelsey Mays on June 12, 2012
The Toyota Prius may have left the Top 10 Best-Sellers last month, but shoppers still snapped up the latest additions to the Prius family: the Prius Plug-in and subcompact Prius c. Both have been among the fastest-selling cars since they hit Toyota dealerships earlier this spring.
Speaking of spring, the hottest one on record played well for Mercedes-Benz. The first full redesign in a decade for the iconic SL-Class roadster needed just eight days per car, on average, to sell. That car starts at $106,405 including destination.
Another droptop, the updated Ford Mustang convertible, sold fast, too, but its crosstown rival, the Chevrolet Camaro convertible, sat at Chevy dealers an average of 119 days. It joins a Losers list that remains mostly unchanged, with a scattering of posh — but slow-selling — nameplates.In total, new cars needed an average of 50 days to sell in May. That's bit longer than April's 45 days, but it keeps with last year, which saw an uptick from April to May — in that case, from 48 days to 54 days.
The Mustang, Lexus RX 350 and BMW X5 saw big increases in interest among Cars.com shoppers last month, landing all three on KickingTires' Buzz Index. All three are among the Movers, with the X5 making a repeat appearance.
Updated or redesigned cars often populate the Movers, but the X5 and Kia Soul joined them. The Soul arrived three years ago, and the current X5 dates back to November 2006. The sales results were mixed: Soul sales fell 9% in May, while the aging X5 jumped 39%.
Still, Hyundai-Kia had a banner month — six Movers, with big sellers like the Hyundai Sonata sedan and Kia's Optima sedan and Sorento SUV taking fewer than 20 days to sell. So why did the Korean automaker's sales increase rank last among the Big Seven in May? Inventory could be to blame. Hyundai and Kia dealers kicked off the month with less than half the cars in stock versus the rest of the industry, according to Automotive News.
Here are May's Movers and Losers:
About the Lists
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other websites. We're now focusing on only 2012 and 2013 model years.
For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to reflect 2012 models that may have the greatest incentives.
We changed the headline of our Movers and Losers last month. But will continue to call the lists themselves Movers and Losers.
Senior Consumer Affairs Editor Kelsey Mays likes quality, reliability, safety and practicality. But he also likes a fair price. Email Kelsey