By Kelsey Mays on July 10, 2012
Chrysler will launch the ad campaign for the 2013 Dodge Dart at tonight's Major League Baseball All-Star Game, Automotive News reports. Dubbed "How to Change Cars Forever," the commercial paints a fast-paced montage of how to develop a car sans committees, finance guys and other killjoys. There's even a cameo of New England Patriots quarterback Tom Brady. It might seem odd for Brady to appear in a baseball game, but the campaign should run well into pigskin season. Expect heavier marketing this September, Automotive News says. Dodge's new tagline, "New Rules," shows up at the end of the 90-second spot. The Dart went on sale last month, but inventory is still ramping up. As of today, Cars.com shows less than 1,000 Darts in national inventory. Click below to watch the ad.
Senior Consumer Affairs Editor Kelsey Mays likes quality, reliability, safety and practicality. But he also likes a fair price. Email Kelsey