Car Companies Satisfy Buyers Better Than Apple

By Colin Bird  on August 22, 2012

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Customer satisfaction for the automotive industry is at its highest point in about 20 years, according to the American Customer Satisfaction Index, as reported by USA Today.

The automotive industry ranked 84 out of 100, tying its best-ever rank in 2009. Automotive satisfaction scores are similar to ones for the soft-drink and consumer electronics industries, and the auto industry beat out industries such as hospitals, computer software (including Apple, which scored 83), newspapers and federal and local governments in overall customer satisfaction, says USA Today.

The index collects data from 70,000 customers a year and rates their satisfaction regarding products and services for 225 companies spread across 47 industries. The ACSI score measures three-year satisfaction of new-vehicle buyers.

The firm behind the index says consumers are more satisfied with their vehicles because of their improving quality. Car brands that have seen the largest increase in satisfaction are from Chrysler, with Jeep, Dodge and the Chrysler brand all improving their total satisfaction scores.

The highest-ranked brands this year were Lincoln, Lexus, Buick, Subaru, Cadillac, BMW, Hyundai, Volkswagen, Mercedes-Benz and Toyota, in that order. Check out full rankings here.

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