Honda is off to the races with the redesigned Accord, which averaged just five days to move after the sedan hit dealer lots Sept. 19. The Accord coupe arrives on Oct. 15. The 2013 CR-V — virtually identical to the redesigned 2012 — arrived at Honda dealerships on Sept. 6, and it too averaged just five days to sell. It's no wonder both cars helped drive Honda's 57% sales gains for the month.
Subaru, Toyota/Lexus/Scion and BMW also posted fast-moving cars, but one model in particular stood out: the Toyota Tacoma, whose extended and crew cabs averaged less than 10 days to move. Toyota lightly updated the truck for 2013 and threw a smidge more cash on the hood, but there's little hiding the fact that this is the current generation's ninth model year. Still, sales boomed nearly 50% for the month. Go figure.On the flip side, Mitsubishi's slow-selling i-MiEV (198 days to sell) illustrates the slow-selling EV market. Its Nissan Leaf peer took 86 days to sell — not exactly a fast-turning figure, either — and even Nissan executives lament the sales pace. The Toyota Prius Plug-In averaged 51 days to sell, but the star of the plug-in show appeared to be the 2013 Chevrolet Volt, which sat at Chevy lots an average of just 17 days possibly due to incentivized lease deals. The Ford Focus Electric and Honda Fit EV are selling fast, too, but neither one posted enough sales to draw any conclusions.
New cars in September averaged 65 days to turn — an uptick from August's 57 days, but seasonally expected given the broadening mix of 2013s and 2012s on dealer lots. It's in the neighborhood of September 2011's 61 days.
Here are September's fastest- and slowest-selling cars:
September 2012 Movers
- 2013 Honda Accord sedan: 5 days
- 2013 Honda CR-V: 5 days
- 2013 Subaru Impreza hatchback: 7 days
- 2013 Subaru Impreza sedan: 7 days
- 2013 Toyota Highlander: 7 days
- 2013 BMW X1: 9 days
- 2013 Hyundai Santa Fe Sport: 9 days
- 2013 Toyota Tacoma extended cab: 9 days
- 2013 Toyota Tacoma crew cab: 9 days
- 2013 Lexus ES 300h: 11 days
- 2013 Ford Escape: 12 days
- 2013 Scion FR-S: 12 days
- 2013 BMW 328i (RWD): 13 days
- 2013 BMW 328i xDrive (AWD): 13 days
- 2013 Chevrolet Cruze: 13 days
- 2013 Jeep Wrangler Unlimited: 13 days
- 2013 Kia Soul: 13 days
- 2013 Lexus ES 350: 13 days
- 2013 Mercedes-Benz ML350: 13 days
- 2013 Porsche Cayenne: 13 days
- 2013 Toyota Sienna: 13 days
- 2013 Volkswagen Jetta SportWagen: 13 days
September 2012 Losers
- 2012 Mitsubishi i-MiEV: 198 days
- 2012 Jaguar XFR: 195 days
- 2012 Jaguar XJL Supercharged: 165 days
- 2012 Jaguar XJ Supercharged: 161 days
- 2012 Nissan NV cargo van: 124 days
- 2012 Lexus IS-F: 113 days
- 2012 Honda Crosstour: 109 days
- 2012 Mazda CX-9: 108 days
- 2012 Suzuki Kizashi: 106 days
- 2012 Ford Econoline E-350 cargo van: 104 days
- 2012 Toyota Sienna: 61 days
- 2013 Mazda6: 68 days
- 2012 Chevrolet Sonic: 66 days
- 2012 Mazda3 hatchback: 66 days
- 2012 Acura MDX: 68 days
- 2012 Hyundai Genesis sedan: 70 days
About the List
We changed the headline of Movers and Losers earlier this year, but we'll continue to call the lists themselves Movers and Losers. The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other websites. We now focus on 2012 and 2013 model years.
For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we removed any threshold to reflect 2012 models that may have the greatest incentives.
Our Picks highlight cars that take a significant time before they're sold and might be overlooked by shoppers. Dealers could be more motivated to sell these cars.