Hyundai Veloster C3 Roll Top Concept at the 2012 L.A. Auto Show

  • Looks like: A hipster-ized Veloster
  • Defining characteristics: Teal wheels and canvas, rolling roof
  • Ridiculous features: Floor made of broken skateboards and tiny tailgate
  • Chance of being mass-produced: Hyundai hasn’t said, but we think it’s unlikely

Think Hyundai is targeting a young, active audience? Its newest concept sports a convertible body style with a trucklike tailgate, along with an interior made of recycled skateboards and an exterior inspired by a fixed-gear bike. The Hyundai Veloster C3 Roll Top will likely never be produced, but it sure looks cool.

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The "C3" in the name stands for convertible three-door. It takes the three-door Veloster and adds a power-retractable canvas roof that can roll forward and back. Roll it back for open-air motoring; roll it forward and pop-down the tailgate to carry larger items, like a bike or surfboard.

Outside, Hyundai says the color palette was inspired by a fixed-gear bike—which apparently means a red, white, black and teal color scheme. High-gloss white paint is contrasted by a flat-black spoiler and front wheels, red canvas top, flat red side mirrors and flat teal rear wheels.

Power comes from the production Veloster Turbo's 201-horsepower, turbocharged 1.6-liter four-cylinder engine. Inside, black and red trim matches the car's exterior, and repurposed skateboards line the floor. The boards' gouged, scratched and colorful surfaces give the interior an electric vibe.

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Hyundai Veloster Hyundai 2012 2012 Los Angeles Auto Show Auto Show Concept Cars L.A. Auto Show

Assistant Managing Editor Jennifer Geiger is a reviewer, car-seat technician and mom of three. She wears a lot of hats, many of them while driving a minivan.  Email Jennifer