By Aaron Bragman on December 27, 2012
Honda has given fans of its Civic compact a sneak preview of the new advertising coming with the redesigned 2013 model, slated to debut next week during the Rose Bowl game on Jan. 1.
The minute-long YouTube spot, entitled "Things Can Always be Better" shows a host of innovative technologies and products, culminating with the new Civic hybrid, sedan and two-door "Si" — interestingly not calling it the Civic coupe. We've embedded the full spot below.Honda undertook a crash redesign of the Civic after the recent 2011 redesign was roundly panned by critics, losing several coveted recommendations and falling off many top choice lists. The criticism didn’t seem to bother buyers however, who continued to flock to Honda showrooms to snap up the new Civic, making it one of the best-selling vehicles of 2012 in the U.S.
The redesigned model was unveiled at last month's Los Angeles Auto Show and gets a more upscale interior, new front and rear ends, and more standard equipment in what is largely a bid to satisfy the media critics of the car, as consumers have apparently been quite happy with the latest version. The improvements are indeed substantial and likely to make the popular compact even more so.
Detroit Bureau Chief Aaron Bragman grew up in the Detroit area, comes from an automotive family and is based in Ann Arbor, Mich. Email Aaron