Don’t worry: Porsche, Ford and Subaru aren’t preloading 1980s’ pop band A-ha’s discography into every car. This Aha integration by Porsche, Ford and Subaru announced at the 2013 Consumer Electronics Show in Las Vegas is the Aha mobile application that combines a massive collection of web content into one app, including internet radio, podcasts, audiobooks, news, talk shows, Facebook and Twitter.
Users create categories of personalized content — available from 30,000 radio stations as well as Aha partners Slacker Radio, NPR, “60 Minutes,” The Onion and more — for easy access instead of flipping through individual applications. Automakers duplicate the app’s usability into the multimedia system’s display where users have control of the app via the vehicle’s commands – phones are connected through a USB input, and Ford says Android devices connect to Aha via Bluetooth streaming audio.
Automakers have flocked to CES in recent years to show off the latest in-car technology and gadgetry. The Aha app is gaining interest among automakers, and Aha says more than 10 automakers will feature its app in 2013 — Acura and Honda already offer the app on select models. Aha is a free download for Apple iOS and Android devices.