Chrysler CEO: Alfa Romeo to Return to U.S. With New 4C

By Aaron Bragman  on January 21, 2013

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Chrysler-Fiat CEO Sergio Marchionne has announced that storied Italian luxury brand Alfa Romeo will indeed be returning to the U.S. market, arriving by year's end with the new 4C — a lightweight two-seat rear-wheel-drive, mid-engined sports car.

Speaking at a conference in Detroit last Friday, Marchionne contradicted statements he'd made earlier in the week in saying that the 4C and Alfa's return to the U.S. had been intentionally delayed so the company could focus on Maserati brand instead. "We're finalizing the car now, so it should be here by the end of the year," Marchionne said, according to the Detroit News. "It's ready in the sense of all the work with architecture and types of models."

Furthering Alfa's sports car future was the formalization of a joint-venture partnership between Alfa Romeo and Mazda, originally announced announced in May 2012, to develop certain vehicles together from shared architectures; the next Alfa Romeo Spider and new MX-5 Miata are the first fruit of that relationship. The partnership was formally signed just last week, with the first vehicles expected to appear in the next two to three years.

The announcement that the 4C will arrive by year's end is frankly curious, given the timing. This would mean that dealers have less than a year to get showrooms in order for Alfa Romeo, ordering signage and signing up for franchise agreements. It is thought that most Fiat dealers will also get Alfa Romeo shops, giving them some higher-margin vehicles to sell besides small cars, but no formal launch of the brand has yet been scheduled.

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Detroit Bureau Chief Aaron Bragman grew up in the Detroit area, comes from an automotive family and is based in Ann Arbor, Mich.   Email Aaron