By Matt Schmitz on January 24, 2013
Hoping to spark consumer interest in the Ford Focus Electric — one of the weakest-selling electric vehicles on the market — the automaker announced deep discounts, including $10,750 off a three-year lease, according to The Detroit News.
With the so-called Red Carpet leases, customers can get a 36-month lease with 10,500 miles a year for $285 a month (a nearly 20% discount from last year's price) and $930 due at signing, the newspaper reported. In addition, Ford has lowered the EV's base price by $2,000 for cash sales, and for cars purchased through Ford Motor Credit, there's a $2,000 discount and zero-percent financing for 36, 48 or 60 months or 1.9% financing for 72 months. Ford now lists the Focus Electric with a cash-only base price of $37,995, a $2,000 discount from last year, according to the newspaper.
In 2012, Ford sold only about 42% of the more than 1,600 Focus Electrics built, the newspaper reported. The automaker's price reduction follows news of Nissan's 18% discount on the 2013 Leaf after disappointing sales.Related