VW Super Bowl Ad Turns Day at Office Into Jamaican Joyride

By Matt Schmitz  on January 29, 2013

Regardless of which team is suffering the agony of defeat after Sunday's big game, Volkswagen's Super Bowl XLVII ad will try to convince football fans to "get happy," as if life were an island escape.

The TV spot takes place in a drab corporate-office-park setting straight out of "Office Space," where the employees are fighting a nasty case of the Mondays — everyone, that is, except Dave. Dave has undergone an overnight metamorphosis from Midwestern cubicle jockey to laid-back Jamaican guy with a philosophy to match. Dave breezes through his morning at the office trying to perk up woebegone coworkers with vocalist Bobby McFerrin-style catchphrases.

The joyful evangeliziation culminates when Dave takes colleagues for a joyride in his red Volkswagen Beetle to the sunny sounds of The Partridge Family's "Come on Get Happy." The field trip returns a few minutes late, and just as our protagonist's supervisor meets him at the car window for a reprimand, the big boss leans into view from the Beetle's passenger seat and instructs him to "chill" — in his newly acquired Jamaican accent, of course.

Watch the commercial above.

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News Editor Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers.  Email Matt