"With a strong lineup of both Scion and Toyota compact and subcompact hatchback models available, along with the new Corolla this fall, both brands will be well equipped to address a wide range of consumer needs in their respective segments," Toyota spokesperson Maurice Durand told Cars.com.
When the hatchback debuted for model-year 2003, it shared a platform with the now-obsolete Pontiac Vibe. Discontinuing it now makes sense, since the Matrix also shared components with the previous-generation Corolla. Poor sales also make killing the hatchback a no-brainer; according to Durand, the Matrix accounted for only 0.2% share of its segment sales.
The compact hatchback is doing well in other markets, however. "The Matrix model will continue to be offered in Canada, where it is manufactured and continues to enjoy popularity with consumers," Durand said.