The Business of Redesigns

By Patrick Olsen  on September 23, 2013

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Every year, automakers introduce dozens of new cars, and most of those are redesigns of a previous model. Why are these re-engineered, revamped and revved-up models so important to automakers? What do they really cost? And what do they mean to the bottom line? In this series of infographics, we'll look at the state of redesigns and use the refreshed 2014 Dodge Durango as a case study. The first infographic below details the impact of a redesign on automakers.



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Dodge Dodge Durango Industry Redesign


Editor-in-Chief Patrick Olsen was born and raised in California. He loves pickup trucks and drivers who pay attention.  Email Patrick