Toyota Reduces 2014 Prius Plug-In Price

When it arrives in dealerships in November, 2014 Toyota Prius Plug-ins will have less of a charge — not in their electric motors, of course, but in their starting prices. The Plug-in Hybrid will start at $30,800 and the Plug-in Advanced trim at $35,715, a $2,010 and $4,620 reduction, respectively. Both prices include an $810 destination charge.

Toyota said the hybrid hatchback's price cut will not mean less content for buyers. To the contrary, the 2014 version adds standard features including heated cloth front seats, remote climate-control activation, 10-spoke alloy wheels and an additional year of roadside assistance through ToyotaCare for a total of three years. Toyota also says the 2014 model will be able to drive farther in EV mode, but didn't elaborate; the 2013 version can travel around 15 miles in EV-only mode.

Meanwhile, the Advanced model will continue to offer a standard navigation system, heated SofTex artificial-leather front seats, an eight-way power-adjustable driver's seat with power lumbar support, a head-up display, and the Safety Connect emergency-assistance and safety system. Also available on the Advanced model will be a $2,610 Technology Package, which adds radar cruise control, collision warning, and LED headlights and fog lights.

The Prius Plug-in also qualifies for a $2,500 federal tax credit, as well as a $1,500 clean-vehicle rebate and carpool-lane sticker in California, again one of only 15 states in which the plug-in will be available. The other states are Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii.

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