By Matt Schmitz on December 8, 2013
Hyundai's premium sedan, the Equus, thus far proves you can lead a luxury buyer to a non-luxury brand, but you can't make them drink the Kool-Aid as it continues to be overwhelmingly outsold by top competitors. Still, the Korean automaker is back in the saddle again for 2014 and out to convince buyers that it can ride with the finest. Cars.com reviewer Kelsey Mays says in some cases, like a lively powertrain and spacious, luxurious interior, it comes close. But convincing would-be Mercedes-Benz buyers to choose a $70,000 Hyundai remains a horse of a different color.
News Editor Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers. Email Matt