By Patrick Olsen on January 14, 2014
In one way, this was an easy choice: Chevrolet engineers basically had the opportunity to go over every inch of the next-generation Silverado 1500 to improve every aspect of its capability and prowess. However, when you consider how hugely competitive this market has become, we know there were many points along this process where costs could have been cut, shortcuts taken or aggressive strategies pulled back. But Chevy engineers and management didn’t do that with this truck.
This is the first time in Cars.com's history that we are presenting a dedicated award for pickup trucks alone, and that makes sense. Three of the top five best-selling vehicles in the U.S. in 2013 were pickup trucks, and if there's a segment more important to most automakers' bottom line, we can't think of one.
See all the details here.
Editor-in-Chief Patrick Olsen was born and raised in California. He loves pickup trucks and drivers who pay attention. Email Patrick