By David Thomas on March 3, 2014
Was it that snide babysitter from the new Chevy Tahoe commercial that helped catapult the overhauled SUV to fastest-selling status or just pent up demand from loyal fans?
We may never know, but the SUV sold on average in just seven days in February. Rebates of $1,500 might have also helped there. It's high for an all-new car, and it's the same discount that the previous model had at this time last year.
Winter weather could be another factor as once again SUVs made up a majority of the hottest cars on lots.
Nine out of the 17 fastest sellers in February were SUVs, and the average number of days it took to sell a new car moved to 46 days, up from 42 in January. This wicked winter might not be a huge factor, though, as February 2013's average was close at 45 days.
On the slower side of the dial, it's easy to point to factors that have nothing to do with incentives or weather. The bottom dwellers showcase nameplates that just didn't ring with buyers as much as brands wanted them to, whether they're cars we genuinely enjoy like the Volvo S60 and Fiat 500L to others like the just-redesigned Mitsubishi Outlander and all-new Kia Cadenza.
Below are the full lists of the fastest- and slowest-selling cars as well as our picks for slow-sellers that deserve a look from shoppers and might be ripe for deals.
The Fastest- and Slowest-Selling Cars list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other websites. With lots mostly clear of 2013 models, we look exclusively at 2014 and 2014 models. We call the fastest-sellers Movers and the slowest ones Losers.
For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. To highlight all slow sellers, losers have no such threshold.
Our Picks highlight cars that take a significant time before they're sold and might be overlooked by shoppers. Dealers could be more motivated to sell these cars.
Cars.com photo by Mike Hanley
Managing Editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David