2015 Toyota Prius Gains Special Edition

By Joe Bruzek  on July 30, 2014

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Toyota is adding a little extra spark to its hybrid Prius for 2015. The Persona Series Special Edition ties in a few unique interior and exterior components to the midlevel Prius Three trim, including 17-inch wheels with a dark metallic finish — 15-inchers are only available otherwise — plus the special edition adds a new Absolutely Red exterior color and the front occupants' footwells feature blue lighting.

Related: 2014 Toyota Prius: Car Seat Check

The Persona Series tacks on $1,235 to a Prius Three, so it starts at $27,810 with destination for the Absolutely Red exterior. Prius Three trims come equipped with navigation, a 6.1-inch touch-screen and keyless access. Add an additional $395 for the available Blizzard White exterior, which is the only other color option in the Persona Series. On the inside, this special edition pairs Toyota's black imitation leather SofTex with gray accent stitching along with chrome highlights on the shift knob ring and door handles.

The 2015 Prius Persona Series goes on sale in September. Information on updates to the rest of the Prius lineup will be released later this week.

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Toyota Toyota Prius Hybrids Hybrids/Alternative Fuels


Road Test Editor Joe Bruzek covers Cars.com’s short-and long-term fleet of test cars and drives a 1998 Pontiac Firebird Trans Am.  Email Joe